From the judges: We loved the archival materials used in this video. The fact that there was no voiceover gave it a gentle, comforting feel and invited the viewer in. It was compelling and showed compassion, purpose and emotion with a big message packed into only one minute! The message feels a bit universal, so showing how it's particularly representative of this university might make it even stronger. All in all, great video!
Recognizing Generations of Illinois Impact
Category
Video > Video on a Shoestring
Description
Award: Silver
Institution: University of Illinois at Urbana-Champaign
Title of Entry: Recognizing Generations of Illinois Impact
About this Entry: Each year we create a video to communicate the impact of giving for our donors. This video is usually distributed in an email and via social channels in late summer. This year, world events cast a different light on our communications. In a time of worry and pain and uncertainty we showed our donor base just how much we value their hard work on the front lines of change and innovation—reminding them that Illinois has a long history of supporting and embarking on these endeavors as well.